We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 691 founders registered. Any city that reaches 20 interested founders is on too. See your city

Understand your customers

Competitive & market research

Know the landscape better than the incumbents.

All Beginner Intermediate Advanced

Everyone Aspiring Founder Idea-Stage Founder Builder Launcher Grower Indie Hacker Technical Solo Founder Non-Technical Founder Domain Expert Women Founder Anywhere Founder Repeat Founder

Showing 5 of 18 questions. Clear filters

How do I understand the competitive landscape for an Indian market specifically? Don't assume the US playbook maps onto India, pricing power, distribution, and willingness-to-pay are wildly different. Study who Indian customers ... Intermediate 2 resources → How do I research a market in India where reliable data and analyst reports basically don't exist? For most Indian early-stage markets the top-down report you want either doesn't exist or is a recycled global number with a made-up India multiplie... Intermediate 3 resources → How do I do competitive research for a brand-new category where there are no direct competitors yet? No direct competitors almost never means no competition, it means you're competing against how people solve the problem today, however clumsily. Ma... Advanced 3 resources → As a non-technical founder, how do I research a market where I don't understand the technical products my competitors sell? You don't need to understand the internals to research well, you need to understand what the product does for the buyer and where it falls short, w... Beginner 2 resources → How do I research whether a market is big enough to matter but small enough that big players will ignore it? You're looking for the sweet spot that's a real business for you but a rounding error for a giant, and the test is simple: could this market ever p... Advanced 3 resources →

eChai Partner Brands The partnership →