Understand your customers
Competitive & market research
Know the landscape better than the incumbents.
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How do I position against a bigger, better-funded competitor?
Don't fight them on their strengths, reframe the category so your strengths matter most. Anchor on the competitive alternatives your best customers...
My market has one dominant player with 80% share. Is that a red flag or a sign the market is real?
A single dominant player usually proves the market has money and demand, which is good, but it also means you can't win by being a slightly better ...
When a big competitor announces they're building the exact feature I'm known for, what do I actually do?
First, don't panic: a giant announcing a feature is not the same as shipping it well, and their version will be one checkbox in a bloated suite whi...
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