Customers & Research
Competitive & market research
Know the landscape better than the incumbents.
What tools should I use to track competitors and market landscape?
Start free and manual before you pay for anything: Google Alerts and their newsletter for moves, G2/Capterra reviews for weaknesses, Crunchbase for...
How do I position against a bigger, better-funded competitor?
Don't fight them on their strengths, reframe the category so your strengths matter most. Anchor on the competitive alternatives your best customers...