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How do I build content and an audience the Indian way, like the founders who do it well?
India's sharpest founders build audiences by teaching in public, think Zerodha's Varsity or founder-led YouTube and LinkedIn. Pick one platform, sh...
Should I bother with SEO if my whole customer base finds startups on LinkedIn and WhatsApp, not Google?
If your buyers genuinely discover and decide inside LinkedIn and WhatsApp groups, pouring months into Google SEO is the wrong bet, at least first. ...