We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 726 founders registered. Any city that reaches 20 interested founders is on too. See your city
Brand, web & content

Content & SEO foundations

Get found by the people already searching.

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What are the basic on-page SEO things I must get right? Put your target keyword in the title tag, H1, URL, and naturally in the content; write a compelling meta description; make the page fast and mobile... Intermediate 2 resources → How do I build content and an audience the Indian way, like the founders who do it well? India's sharpest founders build audiences by teaching in public, think Zerodha's Varsity or founder-led YouTube and LinkedIn. Pick one platform, sh... Intermediate 2 resources → How do I get backlinks when nobody has heard of my startup yet? Forget buying links or begging strangers. Early on, links come from things you'd do anyway: writing genuinely useful posts people cite, guest writi... Intermediate 3 resources → Should I use AI to write my blog posts, and will Google penalize me for it? Google doesn't penalize AI content as such, it penalizes unhelpful content whether a human or a machine wrote it. AI is fine as a drafting and rese... Intermediate 3 resources →
eChai Partner Brands The partnership →