We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 700 founders registered. Any city that reaches 20 interested founders is on too. See your city

Brand, web & content

Copywriting & messaging

Say what it is in words a customer would use.

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How do I write a headline / value proposition that grabs attention? A great headline states the specific outcome for a specific person, clear beats catchy. Julian Shapiro's advice: make the header fully descriptive ... Intermediate 1 resource → How do I turn a boring feature list on my pricing page into copy that actually makes people pick a plan? Stop listing features and start naming the outcome each plan unlocks, "5 seats" means nothing, "your whole team in one workspace" means something. ... Intermediate 2 resources → How do I write my cold outbound email copy so it gets replies instead of getting deleted in two seconds? Make it short, make it about them, and earn the reply with one specific, easy ask. A cold email that reads like a template gets treated like one, s... Intermediate 3 resources → How do I write copy that overcomes objections without sounding defensive or salesy? Name the objection out loud before the reader does, it disarms the doubt and signals you're honest. "Worried about the switch? Here's the 10-minute... Intermediate 2 resources → How do I keep my brand voice consistent across the website, emails, and app when I'm the one writing everything and it all sounds different? Write down a one-page voice guide: three adjectives, a short do/don't list, and five real example lines, then check new copy against it. The incons... Intermediate 2 resources →

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