Brand, Web & Presence
Copywriting & messaging
Say what it is in words a customer would use.
What are the rules of good marketing copy?
Harry Dry's three: make it visual (words people can picture), make it falsifiable (specific claims a competitor couldn't copy-paste), and make it u...
How do I write a headline / value proposition that grabs attention?
A great headline states the specific outcome for a specific person, clear beats catchy. Julian Shapiro's advice: make the header fully descriptive ...