First Customers (GTM)
Distribution & channel strategy
The channel is the strategy.
Who's asking
Everyone
Builder
Launcher
Grower
Technical Solo Founder
Non-Technical Founder
Tier-2/3 India Founder
Repeat Founder
How do the fastest-growing B2B companies find and scale their distribution?
They start with high-trust channels, personal network and direct outreach, to land their first ten, then scale on a dominant engine, most often con...
As an Indian founder, how do I think about distribution for a global product?
The channel is still the strategy, but pick ones that don't require you to be physically in the buyer's market, content/SEO, product-led self-serve...