We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 698 founders registered. Any city that reaches 20 interested founders is on too. See your city
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Distribution & channel strategy

The channel is the strategy.

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How do the fastest-growing B2B companies find and scale their distribution? They start with high-trust channels, personal network and direct outreach, to land their first ten, then scale on a dominant engine, most often con... Advanced 2 resources → My product spreads a bit by word of mouth. How do I make that intentional instead of luck? Word of mouth becomes a system when you figure out the exact moment a user gets value and design a nudge to share at that moment, not a generic ref... Advanced 3 resources → When does it make sense to sell through resellers or partners instead of direct? Channel partners make sense when your buyer already trusts an intermediary more than they will trust an unknown startup, or when the sale needs loc... Advanced 3 resources →
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