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Distribution & channel strategy
The channel is the strategy.
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Should I focus on one channel or spread across many?
Focus. Early on, pick one channel that shows real traction and pour your energy into mastering it before diversifying, spreading thin across five c...
How do the fastest-growing B2B companies find and scale their distribution?
They start with high-trust channels, personal network and direct outreach, to land their first ten, then scale on a dominant engine, most often con...
My product spreads a bit by word of mouth. How do I make that intentional instead of luck?
Word of mouth becomes a system when you figure out the exact moment a user gets value and design a nudge to share at that moment, not a generic ref...
When does it make sense to sell through resellers or partners instead of direct?
Channel partners make sense when your buyer already trusts an intermediary more than they will trust an unknown startup, or when the sale needs loc...
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