First Customers (GTM)
Distribution & channel strategy
The channel is the strategy.
Should I focus on one channel or spread across many?
Focus. Early on, pick one channel that shows real traction and pour your energy into mastering it before diversifying, spreading thin across five c...
How do the fastest-growing B2B companies find and scale their distribution?
They start with high-trust channels, personal network and direct outreach, to land their first ten, then scale on a dominant engine, most often con...