First Customers (GTM)

Distribution & channel strategy

The channel is the strategy.

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Who's asking Everyone Builder Launcher Grower Technical Solo Founder Non-Technical Founder Tier-2/3 India Founder Repeat Founder
As an Indian founder, how do I think about distribution for a global product? The channel is still the strategy, but pick ones that don't require you to be physically in the buyer's market, content/SEO, product-led self-serve... Advanced 3 resources →