First Customers (GTM)
Distribution & channel strategy
The channel is the strategy.
Why does everyone say 'distribution is more important than product'?
Because a great product nobody can find dies quietly, while an average product with a strong channel wins the market. Most founders overspend on bu...
As an Indian founder, how do I think about distribution for a global product?
The channel is still the strategy, but pick ones that don't require you to be physically in the buyer's market, content/SEO, product-led self-serve...