We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 698 founders registered. Any city that reaches 20 interested founders is on too. See your city
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Distribution & channel strategy

The channel is the strategy.

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Who's asking Everyone Aspiring Founder Idea-Stage Founder Builder Launcher Grower Indie Hacker Technical Solo Founder Non-Technical Founder Domain Expert Anywhere Founder Repeat Founder

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Why does everyone say 'distribution is more important than product'? Because a great product nobody can find dies quietly, while an average product with a strong channel wins the market. Most founders overspend on bu... Intermediate 2 resources → As an Indian founder, how do I think about distribution for a global product? The channel is still the strategy, but pick ones that don't require you to be physically in the buyer's market, content/SEO, product-led self-serve... Advanced 3 resources → Should I build an audience first and then a product, or the other way around? If you can build an audience first, it is one of the biggest unfair advantages a solo founder can have, because launch day is no longer a cold star... Intermediate 3 resources → Is SEO still worth it for a new startup, or is it too slow and too late? SEO is slow, compounding, and still very much alive, but it is the wrong first channel if you need customers this quarter. It pays off for founders... Intermediate 3 resources → I'm a technical founder who hates selling. Can I distribute without doing sales? You can lean toward channels that fit an introvert (content, product-led growth, community, SEO) instead of cold calling, and many great technical ... Intermediate 3 resources →
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