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Starting Up › Distribution & channel strategy
First Customers (GTM)

Distribution & channel strategy

The channel is the strategy.

Level All Beginner Intermediate Advanced
Who's asking Everyone Builder Launcher Grower Technical Solo Founder Non-Technical Founder Tier-2/3 India Founder Repeat Founder
Why does everyone say 'distribution is more important than product'? Because a great product nobody can find dies quietly, while an average product with a strong channel wins the market. Most founders overspend on bu... Intermediate 2 resources → As an Indian founder, how do I think about distribution for a global product? The channel is still the strategy, but pick ones that don't require you to be physically in the buyer's market, content/SEO, product-led self-serve... Advanced 3 resources →

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