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Distribution & channel strategy

The channel is the strategy.

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How do I figure out which distribution channel is right for my startup? Run experiments, don't guess. Use the Bullseye framework from 'Traction': brainstorm across all ~19 channels, pick 3 promising ones to cheaply test... Intermediate 2 resources → Should I focus on one channel or spread across many? Focus. Early on, pick one channel that shows real traction and pour your energy into mastering it before diversifying, spreading thin across five c... Intermediate 2 resources → How do I know if a channel is actually working or I'm just fooling myself? A channel is working when you can spend a rupee (or an hour) on one end and reliably get a paying customer out the other, and you can do it again n... Intermediate 3 resources →
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