Get your first customers
Distribution & channel strategy
The channel is the strategy.
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Showing 7 of 18 questions. Clear filters
How do I figure out which distribution channel is right for my startup?
Run experiments, don't guess. Use the Bullseye framework from 'Traction': brainstorm across all ~19 channels, pick 3 promising ones to cheaply test...
Why does everyone say 'distribution is more important than product'?
Because a great product nobody can find dies quietly, while an average product with a strong channel wins the market. Most founders overspend on bu...
Should I focus on one channel or spread across many?
Focus. Early on, pick one channel that shows real traction and pour your energy into mastering it before diversifying, spreading thin across five c...
How do I know if a channel is actually working or I'm just fooling myself?
A channel is working when you can spend a rupee (or an hour) on one end and reliably get a paying customer out the other, and you can do it again n...
Everyone says do cold email but my cold emails get ignored. What am I doing wrong?
Ignored cold email is almost always a targeting and relevance problem, not a copy problem. If you are emailing people who do not have the pain you ...
Should Indian founders selling in India lean on WhatsApp as a distribution channel?
For selling into India, WhatsApp is often where your customer actually is, so ignoring it because it feels informal is a mistake many founders make...
Should I launch on Product Hunt, and does it even matter for an Indian startup?
Product Hunt can give a real spike of early adopters, feedback, and a few backlinks, but it mostly reaches a Western, product-savvy crowd, so if yo...
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