First Customers (GTM)
Distribution & channel strategy
The channel is the strategy.
How do I figure out which distribution channel is right for my startup?
Run experiments, don't guess. Use the Bullseye framework from 'Traction': brainstorm across all ~19 channels, pick 3 promising ones to cheaply test...
Why does everyone say 'distribution is more important than product'?
Because a great product nobody can find dies quietly, while an average product with a strong channel wins the market. Most founders overspend on bu...
Should I focus on one channel or spread across many?
Focus. Early on, pick one channel that shows real traction and pour your energy into mastering it before diversifying, spreading thin across five c...