First Customers (GTM)

Distribution & channel strategy

The channel is the strategy.

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Who's asking Everyone Builder Launcher Grower Technical Solo Founder Non-Technical Founder Tier-2/3 India Founder Repeat Founder
Should I focus on one channel or spread across many? Focus. Early on, pick one channel that shows real traction and pour your energy into mastering it before diversifying, spreading thin across five c... Intermediate 2 resources →