Ideas & Opportunity
Finding & shaping ideas
Find a problem worth years of your life.
I want to start a startup but I don't have an idea. Where do I even begin?
Stop hunting for a billion-dollar idea and start collecting problems. The best ideas come from noticing things that annoy you or people around you ...
How do I come up with startup ideas that aren't just 'Uber for X'?
Don't sit in a room brainstorming ideas on purpose; that's how you get derivative junk. Ideas that matter show up organically as a byproduct of liv...
Should I solve a problem I personally have, or chase a bigger market?
Start with a problem you personally have or deeply understand. Founders who live the problem move faster, ask better questions, and can smell a fak...
How do I know if my idea is a real problem or just a 'nice to have'?
A real problem is frequent, painful, and expensive enough that people are already hacking together ugly workarounds for it. If nobody has spent tim...