Find & validate your idea
Finding & shaping ideas
Find a problem worth years of your life.
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I want to start a startup but I don't have an idea. Where do I even begin?
Stop hunting for a billion-dollar idea and start collecting problems. The best ideas come from noticing things that annoy you or people around you ...
How do I come up with startup ideas that aren't just 'Uber for X'?
Don't sit in a room brainstorming ideas on purpose; that's how you get derivative junk. Ideas that matter show up organically as a byproduct of liv...
Should I solve a problem I personally have, or chase a bigger market?
Start with a problem you personally have or deeply understand. Founders who live the problem move faster, ask better questions, and can smell a fak...
How do I know if my idea is a real problem or just a 'nice to have'?
A real problem is frequent, painful, and expensive enough that people are already hacking together ugly workarounds for it. If nobody has spent tim...
How do I know when to stop researching an idea and just start building?
You are usually researching to avoid the discomfort of shipping something imperfect. A good rule: once you have talked to 10 to 15 people in the pr...
Should I validate an idea before I can code, or learn to build first?
You almost never need to code to validate. A landing page, a WhatsApp group, a spreadsheet you run by hand, or doing the service manually for five ...
How do I turn a vague hunch that something is broken into a sharp, testable idea?
A hunch becomes an idea when you can name the person, the moment the pain hits, and what they do today to cope. Follow the workaround: every ugly s...
How do I generate a steady flow of idea candidates instead of waiting for one big flash?
Good ideas come from a system, not a lightning bolt. Keep a running list of every annoyance, workaround, and "why is this still so bad" moment you ...
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