Find & validate your idea
Finding & shaping ideas
Find a problem worth years of your life.
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How do I come up with startup ideas that aren't just 'Uber for X'?
Don't sit in a room brainstorming ideas on purpose; that's how you get derivative junk. Ideas that matter show up organically as a byproduct of liv...
Should I solve a problem I personally have, or chase a bigger market?
Start with a problem you personally have or deeply understand. Founders who live the problem move faster, ask better questions, and can smell a fak...
How do I know if my idea is a real problem or just a 'nice to have'?
A real problem is frequent, painful, and expensive enough that people are already hacking together ugly workarounds for it. If nobody has spent tim...
How do I turn a vague hunch that something is broken into a sharp, testable idea?
A hunch becomes an idea when you can name the person, the moment the pain hits, and what they do today to cope. Follow the workaround: every ugly s...
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