Find & validate your idea

Finding & shaping ideas

Find a problem worth years of your life.

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How do I come up with startup ideas that aren't just 'Uber for X'? Don't sit in a room brainstorming ideas on purpose; that's how you get derivative junk. Ideas that matter show up organically as a byproduct of liv... Beginner 19 resources → Should I solve a problem I personally have, or chase a bigger market? Start with a problem you personally have or deeply understand. Founders who live the problem move faster, ask better questions, and can smell a fak... Beginner 19 resources → How do I know if my idea is a real problem or just a 'nice to have'? A real problem is frequent, painful, and expensive enough that people are already hacking together ugly workarounds for it. If nobody has spent tim... Beginner 19 resources → How do I turn a vague hunch that something is broken into a sharp, testable idea? A hunch becomes an idea when you can name the person, the moment the pain hits, and what they do today to cope. Follow the workaround: every ugly s... Beginner 19 resources → I am a domain expert but not a builder, is my idea real or just insider bias? Deep domain knowledge is a genuine edge, but it also blinds you to whether outsiders feel the pain enough to pay. Test your idea on people just out... Intermediate 20 resources → Should I build for a market I know from home, like agriculture or local retail, or chase a global software idea? If you have real, lived access to a market that most founders in the big hubs cannot reach, that access is a moat, not a limitation. Building outsi... Intermediate 18 resources →
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