Ideas & Opportunity
Finding & shaping ideas
Find a problem worth years of your life.
I have too many ideas. How do I pick which one to actually work on?
Filter on three things: is it a problem you understand, is the pain real and frequent, and can you reach the people who have it. Then break the tie...
What makes an Indian startup idea work when the market is so price-sensitive?
In India, a great idea usually means being dramatically better, not marginally better; the switch has to be so obvious that people change behaviour...