Ideas & Opportunity
Finding & shaping ideas
Find a problem worth years of your life.
I want to start a startup but I don't have an idea. Where do I even begin?
Stop hunting for a billion-dollar idea and start collecting problems. The best ideas come from noticing things that annoy you or people around you ...
How do I come up with startup ideas that aren't just 'Uber for X'?
Don't sit in a room brainstorming ideas on purpose; that's how you get derivative junk. Ideas that matter show up organically as a byproduct of liv...
Should I solve a problem I personally have, or chase a bigger market?
Start with a problem you personally have or deeply understand. Founders who live the problem move faster, ask better questions, and can smell a fak...
How do I know if my idea is a real problem or just a 'nice to have'?
A real problem is frequent, painful, and expensive enough that people are already hacking together ugly workarounds for it. If nobody has spent tim...
I have too many ideas. How do I pick which one to actually work on?
Filter on three things: is it a problem you understand, is the pain real and frequent, and can you reach the people who have it. Then break the tie...
What makes an Indian startup idea work when the market is so price-sensitive?
In India, a great idea usually means being dramatically better, not marginally better; the switch has to be so obvious that people change behaviour...