Ideas & Opportunity

Finding & shaping ideas

Find a problem worth years of your life.

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I want to start a startup but I don't have an idea. Where do I even begin? Stop hunting for a billion-dollar idea and start collecting problems. The best ideas come from noticing things that annoy you or people around you ... Beginner 3 resources → How do I come up with startup ideas that aren't just 'Uber for X'? Don't sit in a room brainstorming ideas on purpose; that's how you get derivative junk. Ideas that matter show up organically as a byproduct of liv... Beginner 3 resources → Should I solve a problem I personally have, or chase a bigger market? Start with a problem you personally have or deeply understand. Founders who live the problem move faster, ask better questions, and can smell a fak... Beginner 3 resources → How do I know if my idea is a real problem or just a 'nice to have'? A real problem is frequent, painful, and expensive enough that people are already hacking together ugly workarounds for it. If nobody has spent tim... Beginner 3 resources → I have too many ideas. How do I pick which one to actually work on? Filter on three things: is it a problem you understand, is the pain real and frequent, and can you reach the people who have it. Then break the tie... Intermediate 3 resources → What makes an Indian startup idea work when the market is so price-sensitive? In India, a great idea usually means being dramatically better, not marginally better; the switch has to be so obvious that people change behaviour... Intermediate 3 resources →