Co-founders, team & legal
Hiring your first employees
Your first ten hires are your culture.
Who's asking
Everyone
Idea-Stage Founder
Builder
Launcher
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How do I hire my first engineer when nobody's heard of my startup?
Treat hiring exactly like fundraising: personalized outreach, a compelling pitch, and relentless persistence, no one great responds to a generic jo...
How do I make a compelling offer and close a candidate who has a competing offer from a big company?
You will lose on cash and brand, so don't compete there. Sell ownership, speed of learning, and proximity to the founders, and make the candidate f...
When and how do I make my first non-engineering hire (ops, marketing, or a founder's associate)?
Make it the moment you, the founder, are the bottleneck on non-core work: when hours vanish into scheduling, vendor chasing, and inbox triage inste...
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