First Customers (GTM)
Founder-led sales
Nobody sells your product better than you, yet.
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When do I know it's time to hire a salesperson instead of doing it myself?
Not until the motion is repeatable and you can predict it. A useful bar: do at least ~50 demos and hit a win rate around 20% or higher before you h...
How do I sell to enterprises and large companies as a tiny unknown startup they have never heard of?
Big companies do not buy from unknown startups because of your logo, they buy because a specific internal champion decides you make them look good....