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Founder-led sales
Nobody sells your product better than you, yet.
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When do I know it's time to hire a salesperson instead of doing it myself?
Not until the motion is repeatable and you can predict it. A useful bar: do at least ~50 demos and hit a win rate around 20% or higher before you h...
How is founder-led sales different for Indian founders selling to global (US) buyers?
The fundamentals are identical, but the trust gap is bigger, early Indian SaaS founders win by being maniacally responsive, offering generous pilot...
How do I sell to enterprises and large companies as a tiny unknown startup they have never heard of?
Big companies do not buy from unknown startups because of your logo, they buy because a specific internal champion decides you make them look good....
When my product is technical and I am selling to non-technical buyers, how do I demo it without confusing them?
A demo is not a feature tour, it is a story about the buyer's problem getting solved, so start from their pain and show only the two or three momen...
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