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Starting Up › Founder-led sales
First Customers (GTM)

Founder-led sales

Nobody sells your product better than you, yet.

Level All Beginner Intermediate Advanced
Who's asking Everyone Builder Launcher Grower Technical Solo Founder Non-Technical Founder Domain Expert Tier-2/3 India Founder Repeat Founder
When do I know it's time to hire a salesperson instead of doing it myself? Not until the motion is repeatable and you can predict it. A useful bar: do at least ~50 demos and hit a win rate around 20% or higher before you h... Advanced 2 resources → How is founder-led sales different for Indian founders selling to global (US) buyers? The fundamentals are identical, but the trust gap is bigger, early Indian SaaS founders win by being maniacally responsive, offering generous pilot... Advanced 2 resources →

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