We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 701 founders registered. Any city that reaches 20 interested founders is on too. See your city
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Founder-led sales

Nobody sells your product better than you, yet.

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How do I run a sales call without sounding like a pushy salesperson? Stop pitching and start diagnosing, great founder sales is mostly asking sharp questions and listening. Use a SPIN-style approach: understand their... Intermediate 15 resources → How do I handle objections and prospects who go silent on me? Objections are buying signals, welcome them and ask questions to get to the real concern behind them. For ghosting, be shamelessly persistent and f... Intermediate 17 resources → What sales process should I follow if I've never sold anything before? Keep it simple: qualify hard, do a discovery call before ever demoing, tailor the demo to the problem they told you about, then ask for the close w... Intermediate 17 resources → How do I price my product when I am selling it myself and have no comparable competitors? In founder-led sales, price is a conversation, not a spreadsheet, so start higher than feels comfortable and let real deals correct you. Ask early ... Intermediate 20 resources → How do I follow up after a good sales call without being annoying or looking desperate? Most deals die in the follow-up gap, not on the call, so treat follow-up as a service you owe the buyer, not a nag. Send a short recap the same day... Intermediate 19 resources → How do I sell in India where buyers negotiate hard on price and payments come in late? In many Indian B2B deals, negotiation and delayed payment are the culture, not a red flag, so build them into your pricing and cash planning instea... Intermediate 16 resources → Should I offer a free trial, a paid pilot, or a discount to close my first customers? Free trials attract tire-kickers, so early on a short paid pilot is usually better, even a small fee proves they have real budget and intent. Use a... Intermediate 18 resources → How do I write cold emails and LinkedIn messages that founders actually get replies to? A cold message gets replied to when it is obviously written for one specific person about their specific situation, not blasted to a list. Keep it ... Intermediate 17 resources →
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