Get your first customers
Founder-led sales
Nobody sells your product better than you, yet.
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How do I price my product when I am selling it myself and have no comparable competitors?
In founder-led sales, price is a conversation, not a spreadsheet, so start higher than feels comfortable and let real deals correct you. Ask early ...
Should I offer a free trial, a paid pilot, or a discount to close my first customers?
Free trials attract tire-kickers, so early on a short paid pilot is usually better, even a small fee proves they have real budget and intent. Use a...
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