We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 701 founders registered. Any city that reaches 20 interested founders is on too. See your city
Get your first customers

Founder-led sales

Nobody sells your product better than you, yet.

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I'm a technical founder and I hate selling, do I really have to do sales myself? Yes, and you can't outsource it early. Nobody understands or believes in your product more than you, so nobody will sell it better, and doing sales... Beginner 18 resources → How do I price my product when I am selling it myself and have no comparable competitors? In founder-led sales, price is a conversation, not a spreadsheet, so start higher than feels comfortable and let real deals correct you. Ask early ... Intermediate 20 resources → How much of my week should I spend on sales versus building the product in the early days? If nobody is buying yet, sales and customer conversations should be the majority of your week, because a beautiful product nobody wants is the most... Beginner 17 resources → Should I offer a free trial, a paid pilot, or a discount to close my first customers? Free trials attract tire-kickers, so early on a short paid pilot is usually better, even a small fee proves they have real budget and intent. Use a... Intermediate 18 resources → When my product is technical and I am selling to non-technical buyers, how do I demo it without confusing them? A demo is not a feature tour, it is a story about the buyer's problem getting solved, so start from their pain and show only the two or three momen... Advanced 20 resources →
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