First Customers (GTM)
Founder-led sales
Nobody sells your product better than you, yet.
How do I run a sales call without sounding like a pushy salesperson?
Stop pitching and start diagnosing, great founder sales is mostly asking sharp questions and listening. Use a SPIN-style approach: understand their...
What sales process should I follow if I've never sold anything before?
Keep it simple: qualify hard, do a discovery call before ever demoing, tailor the demo to the problem they told you about, then ask for the close w...