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Founder-led sales
Nobody sells your product better than you, yet.
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How do I run a sales call without sounding like a pushy salesperson?
Stop pitching and start diagnosing, great founder sales is mostly asking sharp questions and listening. Use a SPIN-style approach: understand their...
What sales process should I follow if I've never sold anything before?
Keep it simple: qualify hard, do a discovery call before ever demoing, tailor the demo to the problem they told you about, then ask for the close w...
How is founder-led sales different for Indian founders selling to global (US) buyers?
The fundamentals are identical, but the trust gap is bigger, early Indian SaaS founders win by being maniacally responsive, offering generous pilot...
What should my very first sales pitch actually say, and how long should it be?
Skip the deck at first, a first pitch is a two-sentence problem statement plus a question: here is the painful thing I noticed, is that true for yo...
How do I price my product when I am selling it myself and have no comparable competitors?
In founder-led sales, price is a conversation, not a spreadsheet, so start higher than feels comfortable and let real deals correct you. Ask early ...
How do I sell to enterprises and large companies as a tiny unknown startup they have never heard of?
Big companies do not buy from unknown startups because of your logo, they buy because a specific internal champion decides you make them look good....
How do I sell in India where buyers negotiate hard on price and payments come in late?
In many Indian B2B deals, negotiation and delayed payment are the culture, not a red flag, so build them into your pricing and cash planning instea...
When my product is technical and I am selling to non-technical buyers, how do I demo it without confusing them?
A demo is not a feature tour, it is a story about the buyer's problem getting solved, so start from their pain and show only the two or three momen...