✍️ Essay
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Intermediate
Why we picked it Bezos separates decisions into one way doors you cannot undo and two way doors you can walk back through. Deciding to build a scrappy first version is almost always a two way door, so it does not need endless research to de risk it. This one page reframes the fear that keeps you researching as usually unfounded.
2015 Letter to Shareholders (Two-Way Doors)
From Amazon shareholder letter (Jeff Bezos) by Jeff Bezos ~6 min read (relevant section)
- Most early decisions are reversible, so make them fast
- Reserve slow careful analysis for the truly irreversible calls
- Treating reversible choices as high stakes causes needless delay
