📄 Article
Free
Intermediate
Market segmentation and the bowling pin strategy
From andyetitmoves.substack.com by And Yet It Moves (Substack) ~12 min read
Why we picked it
A focused write-up of the bowling-pin / beachhead expansion strategy with real segmentation examples, useful for founders deciding which pin to knock over next.
- Segment the market into reachable, homogeneous groups before choosing one
- Pick the first pin for pain, reachability, and adjacency to the next
- Reuse credibility from the first segment to enter the next
- Expand only once you dominate the current niche