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This framework explains why the next ring of users you are chasing often behaves nothing like your current best users, and why founders mistake early enthusiasm for a signal that any adjacent group will convert the same way. Sharpens your thinking about which segment is actually next, not just biggest.
The Adjacent User Theory
From Bangaly Kaba, on Andrew Chen's blog by Bangaly Kaba
- Your next users are rarely a scaled up version of your current best users
- Each adjacent ring of users needs a different onboarding hump cleared
- Confusing your core segment with the next one leads to building for nobody well
