business.google.com

Google's free keyword tool inside Google Ads: how often terms are searched and how that changed, suggested bids, and forecasts. Anyone with a Google Ads account can use it after creating a campaign.

Google Keyword Planner

From business.google.com by Google

Google Keyword Planner on eChai Explore

• Shows search volume trends and suggested bids per keyword.
• Bid estimates tell you how commercial a term is.

Google's India page on setting an average daily budget and monthly spending limit in rupees, with a spend estimator.

Google Ads campaign budget (India)

From business.google.com by Google Product page

Google Ads on eChai Explore

• Your monthly limit is your daily budget times the average days in a month.
• Change the budget at any time.

Google's India page for YouTube advertising, with the formats and a Kantar survey in which 67% of surveyed viewers in India ranked YouTube first for product reviews and information.

YouTube ads (Google Ads, India)

From business.google.com by Google Product page

• Use in-stream for reach and skippable ads for engaged viewers.
• Measure views, engagement and conversions in Google Ads.

Google's free listing that puts your business on Search and Maps with photos, hours, reviews and a link to your site. The page walks through setting one up in three steps.

Google Business Profile

From business.google.com by Google

Google Business Profile on eChai Explore

• Create and verify the profile before you spend anything on ads.
• Add photos and reply to every review, good or bad.
• Link your website and WhatsApp number from the profile.