📖 Book
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Paid
Intermediate
Why we picked it The canonical account of how disruptive technologies start out worse and cheaper, get ignored by incumbents, then improve until they take over. It explains why the trends that matter most often look unserious at the start. Read it to understand the mechanism behind "it looks like a toy" rather than just the phrase.
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
From Clayton Christensen (Harvard Business School) by Clayton M. Christensen Book (~280 pages)
- Disruptive technologies start worse and cheaper, then improve past incumbents.
- Good companies miss trends by listening only to today's best customers.
- The trajectory of improvement matters more than current quality.
