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Customer Development Labs

2 resources from Customer Development Labs we point founders to, and the questions each answers.

📄 Article

✓ Link checked Free Intermediate

Most naming advice stops at opinions, this one runs an actual experiment. Justin Wilcox walks through testing name candidates on 50 real strangers via a paid survey panel, scoring each on memorability, spellability, and gut associations, for about the price of a coffee. It is the clearest starting point we found for turning a naming hunch into data before you commit.

How to (Scientifically) Pick the Best Domain Name

From Customer Development Labs by Justin Wilcox ~12 min read

Pick 2 to 4 finalists and test them head to head on real people, not just friends who will be polite.
Measure the things that matter: can people recall the name after a distraction, and can they spell it after only hearing it.
A small paid survey (roughly 50 respondents for a few dollars) is enough to see a clear winner and often surprises you away from your favorite.

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Answers How do I test a startup name on real people before I commit to it?

🛠️ Tool

✓ Link checked Free Beginner

A short form that produces a starter interview script tailored to your product, built on the same rules as Wilcox's videos above. Use it as scaffolding for your first few calls, then set it aside once you have your own rhythm.

Customer Interview Script Generator

From Customer Development Labs by Justin Wilcox

Generates a script structure, not a finished interview.
Good for founders who freeze up on their very first calls.
Meant to be discarded once you've done a handful of interviews.

Open customerdevlabs.com →

Answers What questions should I actually ask in a customer interview? Where do I find people to interview when I have zero audience? How do I get honest answers when the person I'm interviewing is a friend or someone in my network?

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