📄 Article
✓ Link checked
Free
Intermediate
Why we picked it Most naming advice stops at opinions, this one runs an actual experiment. Justin Wilcox walks through testing name candidates on 50 real strangers via a paid survey panel, scoring each on memorability, spellability, and gut associations, for about the price of a coffee. It is the clearest starting point we found for turning a naming hunch into data before you commit.
How to (Scientifically) Pick the Best Domain Name
From Customer Development Labs by Justin Wilcox ~12 min read
- Pick 2 to 4 finalists and test them head to head on real people, not just friends who will be polite.
- Measure the things that matter: can people recall the name after a distraction, and can they spell it after only hearing it.
- A small paid survey (roughly 50 respondents for a few dollars) is enough to see a clear winner and often surprises you away from your favorite.
