▶️ Video
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Why we picked it The most famous fake door in startup history, the three minute video that grew Dropbox's waitlist from a few thousand to seventy five thousand overnight before the product was ready. Watch it to see that the door does not have to be a page: a video demoing a product that barely exists can measure real intent through waitlist signups. Note how it was aimed at exactly the audience most likely to sign up.
The Original Dropbox Demo Video (MVP)
On Drew Houston (archived on YouTube) by Drew Houston ~4 min
- A demo video can stand in for a product that is not built yet
- The waitlist signup was the costly action that proved demand
- Target the test at the audience most likely to want it
