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The hype cycle names the exact trap in your question: the peak of inflated expectations, the trough of disillusionment, then the slow real climb to a productivity plateau. It gives you shared language for where a trend sits and why the loudest moment is usually the least reliable. Use it to check whether excitement reflects value or just a peak.

Gartner Hype Cycle Research Methodology

From Gartner by Gartner 10 min read

Peak visibility rarely coincides with proven value
Many technologies survive the trough and reach a real plateau, some do not
Judge a trend by its trajectory toward productive use, not its current buzz

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Answers How do I tell the difference between a real trend and a passing fad? How do I tell whether a market is genuinely emerging or just a fad that will fade in a year? How do I tell the difference between a trend that only matters to Silicon Valley and one that will actually land in India? What are the most common mistakes founders make when they try to build on a hot trend?

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