4 resources from Growth.Design we point founders to, and the questions each answers.
🛠️ Tool
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Why we picked it
Interactive comic style teardowns of real products like Airbnb, Duolingo, and Spotify that show UX and psychology principles in action, not in the abstract. It is the fastest way to train your eye for why a flow works or fails. Great for founders who learn by seeing concrete examples.
Why we picked it
A searchable library of the biases and principles behind user behavior, each with a short example. It goes wider than the core laws into things like anchoring and the peak end rule that shape conversion. Keep it open as a checklist when you are refining a signup or pricing flow.
Why we picked it
A comic style teardown of Blinkist onboarding grounded in behavioral psychology, showing why each step helps or hurts. It gives you a simple rule for when to ask for something versus defer it. Quick to read and immediately applicable to your own signup flow.
Why we picked it
Duolingo lets people finish a full lesson before it ever asks them to create an account, and this study breaks down why that works. It is the clearest real example of the core action before signup idea. Steal the sequence, not just the gamification.
