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Why we picked it Sam Parr walks through the actual cold emails he sent to land his first customers and advertisers with nothing but a list of names and a short, direct message. It is a good demonstration of how unpolished and specific a working cold email actually looks, compared to what founders assume they need to write. Listen for the exact structure he used, not the outcome.
The Cold Email Formula That Made Over $1,000,000 with Sam Parr
On Horizons Pod (YouTube) by Sam Parr about 30 min
- A cold email that led to real money was short and specific, not slick
- Referencing something true about the recipient made the difference
- A small number of well targeted emails outperformed a large blast
