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The law in the author's own words, with the reasoning and the stakes spelled out. Nielsen explains why users transfer expectations across sites and what it costs you to fight that. Read the primary source once so you understand the idea, not just the slogan.
Jakob's Law of the Internet User Experience
From Jakob Nielsen (Substack) by Jakob Nielsen 7 min read
- The principle direct from the person who named it
- Explains why users transfer habits between products
- Makes the real cost of ignoring conventions concrete
