Justin Wilcox

2 resources from Justin Wilcox we point founders to, and the questions each answers.

▶️ Video

✓ Link checked Free Intermediate

Why we picked it Wilcox actually runs a live customer interview on stage, which is more instructive than any amount of advice about interviews, since you watch him catch and redirect a leading answer in real time. Watching one done well recalibrates what good signal sounds like before you have your own twenty conversations to compare it to. Short, concrete, and immediately usable.

How to Interview Your Customers, Live Demo

On Justin Wilcox by Justin Wilcox

• Never mention your idea or product during the interview itself.
• Only speak to ask a question or acknowledge an answer, resist explaining or defending.
• Redirect hypothetical or future-tense answers back to a specific past experience.

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Answers How many customer interviews do I need before I trust the signal?

▶️ Video

✓ Link checked Free Beginner

Why we picked it This one is squarely about the recruiting half of your problem: who actually belongs on your interview list. It gives you a concrete way to think about widening past your inner circle so the harshest, most useful signal is not diluted by people who already like you.

Customer Discovery: Who Do You Interview

On Justin Wilcox by Justin Wilcox

• Define the specific behavior or situation that qualifies someone to interview, not just proximity to you
• Warm intros from one good interview are more valuable than a long list of friends
• A stranger who fits your criteria beats a friend who does not

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Answers How do I get honest answers when the person I'm interviewing is a friend or someone in my network?