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Wilcox gives you a literal five question script built entirely around a recent problem, not your product, which is exactly the reframe your short answer calls for. It is the most tactical resource on this list, useful whether you are interviewing a friend, a friend of a friend, or a total stranger.
How I Interview Customers
From Justin Wilcox, Customer Development Labs by Justin Wilcox
- Never mention your idea, only ask questions and affirm what they tell you
- Anchor every question in a specific recent event, not a general habit or a guess
- The five question sequence surfaces the real problem even when the interviewee wants to be helpful
