3 resources from Kromatic we point founders to, and the questions each answers.
📄 Article
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Why we picked it
This tackles the how many question head on with a level head. It makes the case that below five conversations you cannot trust anything, ten is a workable minimum, and around thirty removes most of the small-sample penalty. The useful mental shift is to hunt for big obvious signals (like zero of ten confirming your assumption) that let you decide fast rather than chasing statistical certainty.
Why we picked it
Kromatic works with corporate and startup teams on lean experiments, and this piece is precise about the difference and the failure modes of each. It helps you avoid the common trap of building fake automation when a simple human-facing service would answer the same question faster. A solid second read once the basic distinction has clicked.
Why we picked it
Talking to prospects only pays off if you capture what you hear in a way you can act on. This free Google Doc gives you a simple structure for recording customer conversations so patterns become visible across interviews. Copy it before your first round of chats so you are not scribbling on napkins.
