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Why we picked it The most memorable proof that watching users pays. A single confusing choice on a checkout form was quietly costing a retailer a fortune, and it only surfaced when the team observed real people stumble on it. Read it when you need to convince yourself, or a co-founder, that an afternoon of watching users is worth it.
The $300 Million Button
From LukeW / User Interface Engineering by Luke Wroblewski ~6 min read
- One confusing button silently blocked huge numbers of users
- The fix was obvious only after watching people fail
- Small usability problems can carry very large costs
