📋 Template
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Freemium
Beginner
This Notion template turns the Mom Test's rules into a fill in the blank interview and synthesis workflow, which is useful once you are running enough conversations that you need somewhere to log and compare answers across friends, warm intros, and strangers. It saves you from having to build your own tracking system from scratch.
Master Customer Interviews with a Mom Test-Based Notion Template for Startups
From Mari Luukkainen by Mari Luukkainen
- Breaks the Mom Test principles into a step by step interview and note taking flow
- Keeps you from leading the witness by prompting problem first, not solution first, questions
- Makes it easy to compare answers across many interviews to spot real patterns
