📖 Book
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Paid
Intermediate
Roberge built HubSpot's sales org from zero using data instead of instinct, and this is his framework for hiring, training, and managing reps once founder-led sales ends. The hiring formula chapter is directly useful for writing a scorecard for your first sales hires.
The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
From Mark Roberge by Mark Roberge 250 pages
- Score candidates against traits that actually predicted success at your company, not a generic profile.
- Structured onboarding gets a new rep to full productivity faster than shadow me and figure it out.
- Data on where reps get stuck tells you more than gut feel about who to coach or let go.
