📖 Book
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Beginner
Holiday's core argument is that growth hackers don't bolt marketing onto a finished product, they build it into the product and repeat a cycle of ship, share, and optimize continuously. It's a short read that makes the case for your exact framing: marketing is a muscle you exercise on every cycle, not a department that switches on once a quarter.
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
From Portfolio by Ryan Holiday ~176 pages
- Growth hacking treats marketing as continuous and built into the product, not a separate one-time push.
- The loop is ship, share, optimize, repeated, not a single announcement.
- Small, frequent, testable moves beat big infrequent campaigns.
