6 resources from Product Hunt we point founders to, and the questions each answers.
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Why we picked it
The official, primary-source guide straight from Product Hunt, it dispels myths and sets realistic expectations, unlike the sea of SEO 'PH hack' blogspam.
Why we picked it
If launching is a repeated habit rather than one event, you need a low-stakes place to keep launching, and Product Hunt is the default one. Posting a new version or feature gives you a fresh audience and real reactions without a big PR push. Use it as a recurring launch surface, not a once-in-a-lifetime moment.
Why we picked it
This is Product Hunt's own pre-launch checklist, covering exactly the assets you need lined up weeks ahead: gallery images, tagline, maker comment, and your supporter list. Use it as your literal to-do list in the run-up to launch day.
Why we picked it
Product Hunt's own weekly podcast, hosted by Ryan Hoover and Abadesi Osunsade, with founders and makers talking through building and launching. Dip into a few episodes to hear how people who've actually gone through a launch talk about it in their own words, beyond the checklist version.
Why we picked it
Ship is a landing page and waitlist tool built specifically for the pre-launch teaser stage of a campaign like the one in the short answer: collect emails, post updates, and have a list ready before day one. It solves the practical problem of who you send the launch day post to, since a teaser without a list to send it to just disappears. Set it up before you write your first teaser post, not after.
Why we picked it
This is a direct, practical answer to the flatline problem: specific things to do in the days after your launch day, retrospectives, continued engagement, follow-up posts, so attention does not just die. It is short and tactical rather than theoretical, which makes it a good checklist to run against your own plan for days six through fourteen. Read it right after your launch day post goes out, not before.
