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Ramit Sethi built a business partly on emails from strangers that got answered, and this guide is his own breakdown of what makes an email worth a busy person's thirty seconds. It goes deeper on subject lines and first sentences than most cold email advice, which is exactly where most founders lose the reader.
The Ultimate Guide to Email Copywriting
From Ramit Sethi, I Will Teach You To Be Rich
- The subject line's only job is to earn the first sentence a read
- Write like you're emailing one specific person, not a segment
- Cut every sentence that doesn't move the reader toward your ask
