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Redseer Strategy Consultants

2 resources from Redseer Strategy Consultants we point founders to, and the questions each answers.

📄 Article

✓ Link checked India Free Intermediate

Redseer gives you an independent view of the internet-to-transacting funnel to cross-check Blume's household numbers. It quantifies how many people actually shop online today versus the much larger connected base. Use these figures as a bottom-up sanity layer when a national number feels too round.

India's Internet Consumers (700 Mn+ Digital Consumer Funnel)

From Redseer Strategy Consultants by Mukesh Kumar, Redseer 10 min read

Online transacting users are a fraction of India's 780 million internet users
Most internet users come from Tier 2 and smaller cities, but transacting demand is narrower
Cross-check any TAM against real transacting-user counts

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Answers How do I size a market for India specifically when data is messy?

📄 Article

✓ Link checked India Free Intermediate

A demand-side view of who India's shoppers will be by 2030, segmented by income and behaviour, with the mass consumer doing most of the incremental growth. It grounds the opportunity in transacting households and category spend, not just user counts. Read it to understand the buyer behind the market you are sizing.

The Indian Consumer at 2030

From Redseer Strategy Consultants by Redseer Report

Mass consumers (India2) drive most incremental ecommerce growth to 2030
Tier 2 plus adoption is outpacing metros for many categories
Income segment, not just internet access, decides who pays

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Answers What are the biggest emerging opportunities in India right now?

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